Benefits of the Class
When I began this class that was strictly internet-based and all about search engine, it concerned me before the semester began. I was not an internet genius when it came to understanding why things were done and how to better the opportunity for businesses. After learning this class, I know have a much stronger understanding of the use for marketing on the internet and how important the search engine strategy can be for personal use or businesses. Understanding this will be crucial for expanding my career and bettering my presence in the online world.
There are two different areas, specifically, that I will use for my future in sports broadcasting and expanding my presence in the online world. The first area that I will use for my career will be using keywords in my different blog posts. The keywords that are used are a way for different businesses are able to interpret what their audience will be and how they will reach them. The ability to research and discover what type of words people are using when on the internet is a way for users to have a better understanding of what to include on a blog post. For example, if I wanted to post a blog on a hot sports topic that I am writing about for my broadcasting company’s website. I would want to include keywords that include the sports teams and whatever the news is surrounding that hot topic. That way when someone searches that team on the internet and my blog post would appear. The ability to hone in on a keyword is a way to move your blog post higher onto a search engine. Another part is understanding the Search Engine Ad Words. On the server, companies post links so that individuals will click on the link which gives a company money or Pay-Per-Clicks. Understanding these pay per click ads on the server is another way that companies exploit your digital footprint on the internet
This is important for anyone that uses the internet, understanding that everyone can see everything you look at on the internet. We do not use analog media anymore which is impossible for anyone to find and log what information individuals are searching on the internet. We live in a digital world today with all of our media connected to an internet server. A digital footprint is the ability for those servers to save the material that you search on the internet and anyone has the ability to track every step you take on the internet. These breadcrumbs can be used/analyzed to create a powerful picture of who you are. This has the ability to affect when I search for a job. Businesses will have the ability to search who I am through social media links such as Facebook, Twitter, Instagram, etc. Knowing that everything is tracked on the internet provides me knowledge of the way I use the internet to better my career, not to post pictures of parties or anything.
This is the most critical piece to understand marketing online. A company must have the ability to promote itself online and have their users become aware of their presence online. The company does this by using different content strategies to use on the internet. Blogs, Videos, Presentations, E-books, etc. are all different avenues that companies can post their companies information online. Once these are online a company has the ability to use keywords that connect users to specific searches on the internet. This guides consumers to their company page which in future terms leads to more business for their company. Content marketing is any format that involves the creation and sharing of media and publishing content in order to acquire customers. The content strategists plan the editorial content, determine the tone and voice of the brand/company, and assess the company’s target audience. Understanding these different roles for a business opens door for possible employment sin any career field I may choose.
Overall, this information is beneficial in today’s time regardless of what career choice I decide to pursue. It is impossible to avoid the digital world with so many companies and employers using social media such as Facebook, Twitter, Instagram, etc. Understanding the information that is provided throughout this class gives me the knowledge of being careful what information I provide on the internet for others to view and keep track of while on the internet. It also gives an opportunity for individuals to understand what the strategists are doing on the internet to earn money by clicking on specific links. Understanding these different points provides a stronger intelligence of the internet and how to use it to promote yourself and future businesses.