The short-tail keyword I searched for was “haunted houses” as well as the long-tail keyword used was “most terrifying places in America“. The reason behind using these words was due to me being a haunted house enthusiast. I have always found a fascination in these haunted history, whether historical or as an attraction. Using these searches gave me an opportunity to find out which definition of these was more popular. My thought on the users intent behind searching these words is correlated with searching information for this category. If there are any haunted house enthusiasts then there are two different types of thins the searcher is loping for. The bigger intent behind searching for this, in my opinion, is researching different sites that are expected to be a non-fictional haunted house. The intent is to find these places whether to tour or visit and see for themselves. Also, searching haunted houses could result in the attempt to find a fictional haunted house as an attraction to pay and walk through. So with this topic it seems less of a reason to buy something and more to visit, but the option still remains for owner’s of attraction haunted hoses to purchase props for their haunted house.
I’m NOT Going in There!
On the SERP page, the results are mostly organic but a few options have some paid results. The first three found when searching haunted houses shows the option of searching for attraction haunted houses. It gives you a couple links of nation wide searches to find all the attractions in each specific state and then the option of searching for specifics in Missouri. Another result that comes up is more of an organic option, the result gives a list and history behind some tot the famous real haunted houses in Missouri. More of a historical research behind these sites. When searching the long-tail keyword, “most terrifying places in America”, all the results came up organic. It talks about the television show on Travel Channel, shows videos on it, then gives an actual list of the top scariest places to stay in America. This final option is really interesting to me, the option to look through haunted sites that you are able to visit. This option applies to myself and others interested in this real life opportunity.
This Isn’t What I Searched For
When searching the keyword research for the haunted house keyword i discovered that per monthly research was extremely popular with a 33,740 average research per year. The bid for this keyword in research is comparably low to other words in this competitive category. The cost for it was around .27 which compared to other research with those keywords with searches extending to $1.59 for haunted house for sale and as low as .09 on haunted house pictures. So a wide variety of prices and searches that range from top to bottom with the keyword haunted houses. After searching the long-term keyword on the adWords, a very interesting result with this keyword. A few options appear for actual research on haunted houses (terrifying places), the research was low as much as less than 100 with prices under .30. The interesting result that appeared was for ghost hunting equipment when searching this long-tail keyword. This was the more popular result in the keyword with searches up around 7,000. Not as many views as solely haunted house but with a cost of $1.119, the ghost hunting equipment seems to be a popular word to be used.
So What Happens If I Type This In?
My initial impression after using the search keywords on Google Ad was the amount of researches that people do for haunted houses/ghosts. I was surprised that this was such a popular keyword search on the internet. As well as the amount of payment that is needed for these sites to put on the website. The one thing that surprised me, as i spoke of earlier, was the variation of options that come up when I used the long-tail keyword. Searching terrifying places in America resulted in ghost equipment which makes sense due tot he popularity of ghost hunting shows that have emerged. The main thing i took away from this keyword analysis was the Search Query. To me it seems like there are so many options that people can search for and it amazing for me that when you type something into the search bar, that these options all come to you. A lot of work, payment, and details go into this impressive process.